Friday, February 26, 2010
Water!
I received another writing assignment today, writing a promotional letter. A big issue for NESC is reaching out and preaching beyond the choir. How do we hook different and new audiences more effectively than in the past? The best way is to know your audience, offer them reasons why the should keep reading, and furthermore, why they should take action- how they would benefit. I am wondering how to set up this letter- should I immediately jump into benefits or should I start with interesting facts? Also I need to encourage the use of current articles and online resources. It is important people start taking water sources seriously, we take for granted having incoming and outgoing water supplies in our houses- imagine if we didn't have operators and sewage treatment facilities. The way we dispose of pharmaceuticals, waste, and other potentially harmful products needs to be more efficient and careful, we do not know the effect it will have on our current water supply or our future. I need to research techniques for drawing people into what message you are trying to convey. I a excited about this new task, and still need to finish and polish the article I have been working on about pool water. It would be a good idea to maybe utilize the option of meeting with my fellow classmates on some of the writing I am doing and get some opinions and feedback. There would probably be a wealth of suggestions and ideas there that would be really helpful.
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Two sentences here stick out to me:
ReplyDelete1. How do we hook different and new audiences more effectively than in the past?
What are strategies that the NESC has used in the past to "hook" new audiences? In what ways did those strategies succeed? In what ways did they fail? How can you draw on those lessons as you try to develop a new approach? What kinds of texts were created? What specific audiences were envisioned? What modes of delivery were used to read them?
2. I need to research techniques for drawing people into what message you are trying to convey.
If you still have it from your time in English 301, consider consulting Sharon Crowley and Debra Hawhee's Ancient Rhetorics for Contemporary Students. The chapter on "Kairos" seems to be relevant to the questions you're asking about this rhetorical situation and the specific rhetorical goal that you want to achieve.