Today I want to begin a draft of a promotional letter, the assignment Sandra here at the NESC has given me. I am very anxious/excited about this, it will be a unique and challenging opportunity. I must get the reader's attention, but not overwhelm them. The Water We Drink promo letters must hook different and new audiences more effectively than in the past. I need to identify and prepare for my audiences, and separate letters go to NACo, NATaT, and NLC. I must encourage readers to check out further resources and especially use of current articles.
I was considering using the option we have in class to meet with our classmates and discuss ways to write things required of us during our internships. Collaborating with my fellow peers may help me gain perspective on this assignment and would definitely help the NESC in accomplishing their goals. Communication is critical through these promo letters, we really want feedback from their receivers. We no longer want to preach to the choir, we need to access new audiences.
One particularly interesting idea comes in your very last phrase: "we need to access new audiences." Who are members of the "old" audiences that the NESC tried to reach? Are these audiences no longer relevant? Who makes up the "new" audiences? How did the NESC come to identify these new audiences as being important or relevant to target? What kinds of documents are most likely to be appealing or interesting or useful to them? In what situations are they most likely to want to read about these topics you're writing about? How could that influence your decisions about the kind of document to create?
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